Watson Ramsbottom to be Blackburn Rovers new front of shirt partner

We are delighted to announce that we are to become the new front of shirt sponsor for Blackburn Rovers for the upcoming 24-25 season.

Having had a long affiliation with the club, this agreement represents an exciting statement and move forward in the branding of our practice both locally and nationally.

With the agreement of this deal, Watson Ramsbottom will be displayed on all first team, Under-21s and replica kits, as well as being back of shirt sponsors for the Women’s team.

We’ve always had your back, now you’re fully covered!

Over the past few years, we’ve been delighted to be proud back of the shirt sponsors for this fantastic football club, a football club that means a lot to not only Elton, our managing director, but a lot of our staff who are local and have been proud followers of BRFC for many, many years.

It’s an absolute pleasure & privilege to announce that we’ve agreed to be Primary sponsors of Blackburn Rovers this season, having the logo you’ve come to recognise, proudly displayed on the front of this season’s shirt.

Being a local business with our head office in Blackburn town centre, we’re delighted to give our full support to this football club which resonates with many people that walk through our doors on a daily basis. So keep an eye out for more of Watson Ramsbottom in and around Ewood Park on matchdays. We’ll be cheering on the boys loud and proud just like the rest of you.

For those of you lucky enough to remember 14/05/1995, this season will mark the 30th year since that remarkable triumph, winning the Premier League on the final day of the season & we’re delighted to be able to work more closely with the club in such an historic year.

We’re really looking forward to getting back in those stands and cheering on the Blue and White halves in what we hope to be a successful season for the club on and off the pitch.


Rovers CEO Steve Waggott said of the partnership: –

We’re delighted Watson Ramsbottom Solicitors have agreed to be our front of shirt partner for the 2024-25 season.

Watson Ramsbottom are tremendous supporters of the club, and have been so for a number of years, after first becoming our back of shirt sponsor in 2018.

We’re really pleased to once again be partnering with an organisation embedded within our community as we prepare to celebrate our 30 year anniversary of winning the Premier League.

It’s extremely important we continue to work closely and have strong relationships with local businesses and this new agreement further signifies our commitment as a club to this.

We’d like to say a huge thank you to Elton Ashworth and his team for their continued commitment and support for Blackburn Rovers, and we’re looking to working closely with them for a sixth consecutive season.”


Yasir Sufi, Head of Commercial and Partnership at Blackburn Rovers said:

It’s great to see another local company, who are long-term supporters of the club, as our front of shirt partners for the 24-25 season.

It’s amazing to see the journey Elton has been on, from a six-year old on the terraces with his grandad, to working at the club in our hospitality lounges, and now his business is on the front of the Blackburn Rovers shirt.

It just shows what can be achieved with hard work and skill and, like Totally Wicked, is another great success story for our town.


Our Managing Director Elton Ashworth said…

The growth of Watson Ramsbottom over the last seven or eight years has been fantastic and it’s obviously put us in the position where we’re able to do something like this for the community and the club, which has been so important for not just me but for many, many of our staff across our offices,

We’re now employing 240 people around the East Lancashire area and a massive chunk of them are Rovers fans, so there’s massive excitement for all of us.

It’s a local practice and out of that number of employees, 200 of them are probably from the Blackburn, Darwen, Accrington, Great Harwood and Clitheroe area.

It’s a massive step because it coincides with two big parts of my life, and this is the year to do it, 30 years on from that fantastic season. We’re hugely proud that Watson Ramsbottom is now in a position to do something on this scale.

For me and the brand building of the business, it’s great. You’re not just getting the local audience with everyone wearing the shirts, but you’re getting exposure all over the country when Rovers play away from home in different regions.

I’ve been a Rovers fan all my life, since my grandad started taking me when I was about seven,” he added, reflecting on his long history as a supporter of the club which dates back to going to Ewood for the first time in 1979 with grandfather, Alan.

I worked at Rovers in the catering department for a few years in the function suites, looking after some of the directors, a couple of whom are still around now.

I’ve gone from being one of the waiters in there to the front of shirt partner, so it’s been quite a journey.

It’s been a big part of my life and it’s part of my children’s lives because they’ve not really had any choice! They go to all the games, they’re all as indoctrinated as I am because they’ve not had a choice!

My grandad would be so proud because he loved every minute of being at Ewood and he’d be over the moon to see the business on the front of the shirt.